Do not smile if you do not feel like smiling

False smiles are easily detected by the brain

Upgrade your shoes and your watch

The brain needs clues of quality in a minute.

Always show some signs of authority, dominance.

Followers naturally obey to people showing some signs or behaviors of dominance

Never show a sign of stress.

In a crisis, people looks for certainty. Leaders should represent the certainty.

Look like leading.

 Decide on your signatures and personal branding. Signature dress, drink, habit, conversation.

Don't smile if you don't feel like smiling.

Fake smiles are always detected by a specialized zone of the brain.